New goEvo App: Designed to End the Cycle of Dieting
Many of us go through our entire lives dieting. The ups and downs are a part of a vicious cycle that can sometimes be hard to break. Since weight loss its a multifaceted issue, it’s important to understand the many components of why you can’t seem to lose weight in order to make real, sustainable changes. And thanks to technology there are new ways to make improvements such as via the new goEvo app, a virtual weight-loss therapist that helps users manage their emotional eating and cravings, boost their motivation and confidence, build up their self-esteem and feel good.
Founded by Abigail and Amin Mohebbi, the app is designed to help users lose excess weight and keep it off by changing the way they THINK and FEEL about food, mood and their bodies. The founders believe that “the only way to get rid of excess weight and keep it off is by changing the way we think and feel about food and our bodies. That’s how we can end our dieting cycle for good and that’s what goEvo is all about.” Read on to learn more about how the goEvo app works and our interview with the founders to learn more about why they started the company.
Interview with Abigail and Amin Mohebbi, Founders of goEvo
Wellness Patterns: How did the idea for the app come about?
Abigail and Amin Mohebbi: We (Abigail and Amin Mohebbi) are a British couple living in France. We met in 2007, and we have 2 children.
I watched a close family member battle with her weight for decades as she tried every mainstream diet out there. I watched her self-esteem suffer for it, the frustrations and high and lows of losing weight then regaining it, and her misery in restricting what she was eating then rebounding. I felt there was something fundamentally wrong with the approach of the diet industry.
A strong desire to help her and other family members, along with an instinctive feeling that negative eating habits stemmed from emotional causes, led me to spend years looking into the diet industry, obesity and the most credible scientific research into weight gain and loss.
The problem was clear: diets don’t work!
The solution? A no diet revolution!
Armed with that information, we started to create goEvo with the intention of helping our family and others facing the same problems. We set out to address the root of the problem: the way we think and feel about food and our bodies.
Wellness Patterns: How does goEvo work?
Abigail and Amin Mohebbi: Using goEvo is like having a virtual weight loss therapist in your pocket that you can interact with any time to get support and guidance, but less heavy than the real thing! goEvo is really simple to use, it gives honest advice based on science and supports the users when and where they need it.
To build the app, we have used some the best experts on weight loss psychology and mobile technology.
goEvo works by having therapy based conversations. Users simply tap a button on their phone to log their mood at any time and an area of concern they are experiencing, like overeating, cravings, confidence and motivation. It also offers simple practical advice for dealing with difficult situations. Therapy techniques include mindfulness and cognitive behavioral therapies, to help users change the way they think and feel about food and their bodies, to change behavior and easily create new healthy habits.
Users are awarded badged for achieving different milestones and there’s also a supplementary food and movement plan to help users get started.
Wellness Patterns: Why do you believe in the no diet revolution?
Abigail and Amin Mohebbi: The ‘no diet revolution’ is very simply just based on the best science and expertise that is out there minus all the hype: and marketing from the powerful diet industry. As they say, ‘the truth is out there’ but to get to it, we need to ignore all the other distracting information that doesn’t have our best interest at heart.
Here is why we think in time, most people who currently diet will come to believe in the ‘no diet revolution’, experience it first hand and feel better for it.
Losing fat and keeping it off begins with the mind; we need to rewire the habit forming part of our brain and get away from emotionally triggered eating. The good news is anyone can do it with the right tools and encouragement. That is where goEvo comes in.
For the majority of people, diets don’t work in the long term. Dieters lose weight but eventually gain it back again, and sadly the majority of those will gain back extra weight as well.
It seems to us that the diet industry is a big part of this problem. There’s a whole lot of misinformation that says failed diets are the fault of the dieters, that dieters are somehow weak willed and lacking self-control. This idea is perpetuated because it sells. People go back to diets time and time again believing it was their fault that their diet failed.
I have witnessed first hand that this is completely false. Serial dieters are some of the most motivated and dedicated people I’ve met. The problem is that the approach of restricting food or counting calories is not sustainable in the long term. It’s also ineffective. Losing weight long term is not just about calories in versus calories out.
We’d love to see dieters take back control of their own bodies and build confidence. We love the body positivity movements that are happening as the antithesis to how beauty has typically been portrayed in the media.
If you really think about it, the whole situation about diets is very unfair and wrong. But people are not alone in feeling bad about dieting and most people are willing to pass on their positive experiences and what they have learned to others. That’s why we think goEvo will make a serious positive difference to the lives of many people worldwide who suffer from obesity and related diseases like diabetes and heart disease, and depression.
Wellness Patterns: What are your plans for the future of the app?
Abigail and Amin Mohebbi: The goEvo app will be launching in the next few months. Naturally we are excited to be part of the ‘no diet revolution’ and we are really looking forward to getting feedback on goEvo and using that feedback to make it better at helping users. We think once people see that something new works well and makes a positive difference to how they feel, they will spread the word and join the ‘no diet revolution’.
We will be delighted to hear feedback from users and learn from their experiences. If anyone is interested to join our beta testing team prior to the official launch of the app, we would love to have them and hear their feedback. They can participate by registering their email on our website at www.goevoapp.com
Check out more about goEvo here: http://goevoapp.com/