There are so many factors that go into how our clothing is made. From where it is sourced to what materials that are used, the production of fashion has changed over the years to offer consumers cheaper items that are made a faster rate. This has a direct impact on the environment has more clothing is making its way to our wastelands–not to mention creating a new culture focused on cheap, fast consumerism. However, there are also many brands that are adhering to both ethical and sustainable practices to change the industry and thus how we consume. One such company that we recently learned about is virtue + vice, a women’s sustainable and ethical clothing brand.
Started by Melanie, who used to source and develop clothing for some well-known big box and fast fashion American retailers, wanted to do things differently and created virtue + vice. As a new clothing brand, virtue + vice provides eco-conscious women with style that promises to produce the smallest possible carbon footprint, while offering a safe work environment and living wage to artisans in India. With a focus on consumer education, virtue + vice gives a ‘behind the seams’ look at how the clothes are made, showcasing each piece’s unique story and the people behind it.
The debut collection, features a gorgeous collection prints, like oversized palm leaves, vintage florals, and scalloped mermaid scales is perfect for hot, sunny days, tropical getaways, or even just trying to bring a beachy bohemian vibe to your regular happy hour. To learn more about their styles and how the clothing is made, we spoke with Melanie who gave the insider scoop on this exciting new brand:
Interview with virtue + vice
Wellness Patterns: How did the idea for virtue + vice come about?
virtue + vice: I have worked in the fashion industry for over seven years, and lived and worked throughout Asia. During that time I have seen a lot places and a lot of things. I wanted to create a brand that pulled back the glamorous curtain of the fashion industry; and educated consumers on what it really takes to create shiny editorial magazine photos and pinterest porn. I wanted to do this while creating an ethical and sustainable brand with real 100% transparency, as a model for what the industry should strive to become.
Wellness Patterns: How is your production model important for the retail industry?
virtue + vice: Most retailers produce too much. They do this for a couple of reasons. Sometimes it is actually cheaper for them to make more (you get better prices the bigger the order) and to have left overs, than it is to make less. Crazy, right? They also produce to discount. They make the markup ridiculously high because they are planning for most of it to sell on sale. We don’t believe in either of those practices. We make what we believe we can sell, even if we don’t meet lower price minimums, and we price fairly. It’s less wasteful this way and better for the customer.
Everything we make is also ethically and sustainably made. We believe in paying more for quality products and factories with safe working conditions and fair wages.
Wellness Patterns: What can someone expect from the collection?
virtue + vice: Easy to wear day to night pieces. Most of the clothes are easy transitions from a day at the beach or a bbq, to going out at night. It’s a cute relaxed look, without trying too hard to be trendy.
Wellness Patterns: How are the clothes made?
virtue + vice: Everything is made in Gujarat India right now. I used a lot of khadi, which is hand spun and hand woven fabric. It doesn’t use any electricity or water to make, and each spinning machine and loom that is replaced by man power creates 150 jobs. I use low impact non azo digital printing on the khadi. Digital printing uses less water and electricity than typical industry printing, and creates less air emissions. I live at my factory usually for about 3 weeks during production times, to ensure fair practices and quality.
Wellness Patterns: What is your favorite piece?
virtue + vice: My favorite pieces are the VADA khadi shorts. I LOVE khadi, and the waist band is super stretching and comfortable.
Wellness Patterns: What are your plans for the future?
virtue + vice: I plan to introduce a lower price point line for spring 2018 using commodity fabrics, to make sustainable and ethical fashion even more accessible to everyone.
Excited to check out virtue + vice! They are also hosting a 48-hour private flash sale. Check out the details below to save big on their stunning sustainable fashions: