Interview with Portraits for Good: Online Art Gallery that Gives Back
It’s so important to have something to believe in. No matter what our work may be, giving back is a way to support those in need. One such company that is doing their part a quite an impactful way for both consumers and artists is PORTRAITS FOR GOOD, an online gallery that sells artwork and prints while simultaneously donating to the charity of your choice.
Created by Alix Greenberg who realized that while artists have long stood for important causes, they lacked a way to directly impact the causes that mattered to them most. She created PORTRAITS FOR GOOD, a unique business that donates proceeds from every purchase to a non-profit of the customer’s choice. Since launching the site, PORTRAITS FOR GOOD has helped support organizations like JDRF, Doctors Without Borders, St. Jude Children’s Research Hospital, the Breast Cancer Research Foundation, and ASPCA.
Not only an incredible way to give back, you can expect to receive a beautiful print or painting that arrives wrapped, framed, and ready to hang. To get started, customers choose a limited-edition print or commission a custom piece from one of their artists, then choosing a charity of their choice from which a portion of the proceeds will go towards. To learn more about this company and how it works, we spoke with Alix Greenberg who shared more about how the idea started and her goals for the future of PORTRAITS FOR GOOD.
Interview with Portraits for Good Founder, Alix Greenberg
Wellness Patterns: How did the idea of Portraits for Good come about?
Alix Greenberg: A few years ago I realized that, while artists have long stood for important causes, they’ve lacked a way to directly impact the causes that mattered to them most. I created PORTRAITS FOR GOOD; in 2015 a unique business that donates 10% of proceeds from every purchase to a non-profit of the customer’s choice. Since launching the site, PORTRAITS FOR GOOD® has helped support organizations like CodePurple Now, JDRF, Doctors Without Borders, St. Jude Children’s Research Hospital, the Breast Cancer Research Foundation, and ASPCA.
Wellness Patterns: Why was it important for you to tie in a charitable component to your company? How do you pick the charities you want to work with?
Alix Greenberg: The first part of this question is answered above! It started with me picking my favorite charities, and as I brought artists on, and more customers purchased, they also had ideas of charities to add. I am happy to add non-profits locally and abroad as long as they are benefiting us for good.
Wellness Patterns: How do you select the artists to work with?
Alix Greenberg: PORTRAITS FOR GOOD partners with several artists who create original art or limited edition prints that showcase their unique artistic style. Since this is a fine art venture, I carefully acquire artists who have a strong aesthetic style and based on their social media presence. The site is curated and as I grow the business, I plan on bringing on 1-2 artists a day, then more! I want to make sure the site is showcasing the best.
Wellness Patterns: How does the process work to purchase a piece of art?
Alix Greenberg: It’s easy!
1. Customers pick an artist from the “Artists For Good” dropdown menu and view the selection of limited-edition prints or upload an image and commission the artist to create a customized piece.
2. At checkout, consumers can choose their cause from a dropdown menu of numerous charities we partner with and have donated to in the past. Consumers who want to give to an organization not currently offered on the site, can contact us and we’ll happily add it as long as it is a 501(c)3!
3. Once purchased, the art will be delivered framed and display ready!
Wellness Patterns: What are some of your goals for the future of Portraits for Good?
Alix Greenberg: I am currently scaling the business and will be relaunching a brand new website in a few months optimized to bring on more artists and more charities – I want to bring 1-2 artists a day to start! I see this as a platform that aggregates both professional and dabblers alike and sells their work to charitably minded individuals. It will remain that PORTRAITS FOR GOOD is the seller and is the operational, shipping hub!
For more information, please visit:PORTRAITS FOR GOOD